Working with Google's Art Copy & Code team, we partnered with the folks at YouTube with the goal of create initiatives that increase viewership among marketers.
We began brainstorming different ideas that focused on elevating YouTube's daily presence as a place where cultural moments are born, while making video discovery more engaging and fun. The results of multiple prototypes and design explorations became, "YouTube Culture Quiz."
Uploaded by William Mitchell on 2017-06-22.
The Results
The YouTube Re:View Trivia program was handed off to YouTubes internal teams and was tested amongst their marketers with great success. Expansion of the program resulted in soft launch of the Deja:View trivia game.
